Re-introductory campaign for GARNIER Match De-Tox Foam Wash. In order to appeal to the new younger target market, we proposed a ‘teenage city girl’ mascot to sell the product via comic style. The focus of this campaign was to educate new consumers of the dangers of city pollutants. The mascot acts as a warrior to herself where she saves her own skin/face from all the evil pollutants. All illustrations were done from scratch and we also created little comic strips to make it more fun, indirectly positioning the old product as a ‘fun’ product.